The bank moved its creative and media business to Y&R last year in September after a four-way pitch that involved Panatarai, Coleman Handoko and incumbent DDB Brainstorm.
PermataBank had initiated a full-service pitch in Indonesia in the first week of September.
PermataBank was established in 2002 as a result of a merger of five bank and was acquired by Standard Chartered Bank and Astra International in 2004, kick-starting a major transformation. It currently serves 1.9 million customers spread across 55 Indonesian cities and operates 267 conventional branches.
PermataBank had initiated a full-service pitch in Indonesia in the first week of September.
PermataBank was established in 2002 as a result of a merger of five bank and was acquired by Standard Chartered Bank and Astra International in 2004, kick-starting a major transformation. It currently serves 1.9 million customers spread across 55 Indonesian cities and operates 267 conventional branches.
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