Le Monde expands global footprint with M International, spotlights Asian audiences

Le Monde has officially expanded its reach with the launch of M International, the English-language edition of M Le magazine du Monde. The new publication, which debuted on 3 March, brings the distinct blend of in-depth journalism, cultural commentary, and high-end fashion and lifestyle coverage that M is known for to a wider global audience, with a strong focus on key Asian markets.

The region plays a key role in M International's global launch strategy, reflecting the Asia's appetite for high-quality journalism and luxury lifestyle content. “The distribution of M International is global, but key markets like Korea, Japan, and Greater China are particularly suited for a publication that combines lifestyle, fashion, culture, travel, and investigative journalism,” said a spokesperson from Le Monde, citing that these markets have long been trendsetters in the luxury and cultural space, making them a natural fit for the magazine’s expansion.

Japan, in particular, holds a central place in M International’s strategy. “Japan, alongside other Asian markets, has a strong appreciation for high-quality journalism and creative vision. It remains a dynamic space for both print and digital content,” the spokesperson explained—sharing that the country’s emphasis on design, fashion, and print media, coupled with its rapidly growing digital landscape, makes it an ideal entry point for Le Monde’s global ambitions.

A key part of M International's appeal lies in its commitment to maintaining the editorial rigour and artistic vision that defines M Le magazine du Monde. “Thanks to Instagram, we know that the imagery and storytelling of M have a strong impact outside France. Now, audiences will be able to engage with the full depth of our journalism,” the spokesperson added. The publication is spearheaded by editor-in-chief Marie-Pierre Lannelongue and creative director Jean-Baptiste Talbourdet, who bring a distinctive aesthetic and editorial approach to the magazine’s global expansion.

To strengthen engagement with international readers, Le Monde is also launching a new biweekly newsletter, Letter from Paris, featuring selected pieces from M International and Le Monde’s English-language edition. The goal is to create a global community of readers, with Asia expected to be a key growth region for digital subscriptions.

The inaugural issue of M International embraces the theme of “French Touch” and features two distinct covers. The first showcases Belgian singer Angèle, who gained international attention for her performance at the Olympics and is an ambassador for Chanel. The second cover captures a moment from the streets of Paris during the Games, photographed by Louis Canadas. “More than just visually striking images, these covers encapsulate the multifaceted reading experience of M,” said Marie-Pierre Lannelongue, deputy editorial director of Le Monde.

“The steady growth of our English-speaking audience and our international digital subscribers has created new opportunities for Le Monde,” added Louis Dreyfus, chief executive officer of Le Monde Group. “M International aligns perfectly with this momentum and will help establish M Le magazine du Monde as a global success, much like Elle and Vogue did in the 1990s.”

With an initial circulation of over 25,000 copies, M International is distributed through a selective network of premium bookstores and concept stores in major cities across Europe, the US, and Asia. In Asia, the magazine will be available at leading bookstores and concept spaces in Tokyo, Seoul, Taipei, Hong Kong, and Singapore. Readers can also access the content online via Le Monde’s boutique site.