Alex Beazley-Long
Sep 9, 2024

Paralympics brand advertising that struck gold

Growing interest and viewership of the Paralympics opens the potential for sponsors to reach a valuable global audience.

Ezra French of Team United States competes during the Men's High Jump - T63 Final on day six of the Paris 2024 Summer Paralympic Games. Photo: Ezra Shaw/Getty Images

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 days ago

Coachella: The California music festival-turned ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

2 days ago

Clicks, consent, and conscience: Marketing to the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

2 days ago

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

2 days ago

Omnicom Media Group consolidates influencer ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.