Analysis Media
Will Clem
Jan 26, 2016

Online video: Heat is on for audiences in China

As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.

Droid appeal: Putting the original films online introduced R2-D2 and other Star Wars characters to Chinese fans

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Bonds taps Robert Irwin to show how wild comfort down under can really get

4 Bonds taps Robert Irwin to show how wild comfort down under can really get

Digital Media Awards 2025 winners revealed

5 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

6 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

8 BMF opens first APAC office in Hong Kong to drive regional growth

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

Tencent and Iqiyi lead China's streaming revolution
Oct 3, 2024
Nikita Mishra

Tencent and Iqiyi lead China's streaming revolution

NBA China Games partners with Tudou, QQ to build awareness
Sep 24, 2010
Jane Leung

NBA China Games partners with Tudou, QQ to build ...

How adland can reduce emissions from streaming ads
Feb 4, 2025
Matthew Keegan

How adland can reduce emissions from streaming ads

What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar
Feb 16, 2025
Campaign India Team

What India's streaming shakeup means as JioCinema ...

Just Published

Coachella: The California music festival-turned ‘marketing mecca’
2 days ago
Julia Walker

Coachella: The California music festival-turned ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

Clicks, consent, and conscience: Marketing to the young consumers online
2 days ago
Little Yadav

Clicks, consent, and conscience: Marketing to the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

Bats, reels, and buys: The new IPL media mix
2 days ago
Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

Omnicom Media Group consolidates influencer capabilities under Creo brand
The Information
2 days ago
Shauna Lewis

Omnicom Media Group consolidates influencer ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.