letv
Jan 26, 2016
Online video: Heat is on for audiences in China
As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.
Jan 13, 2016
LeTV drops 'TV': Brand revamp signals global ambitions
BEIJING - LeTV has officially rebranded to LeEco, with the four-stroke design in its new logo representing a four-tier "ecological system" of platforms, content, devices and applications.
Apr 29, 2015
Chinese smartphone maker LeTV attacks Apple with parody ad, Hitler image
BEIJING - Chinese electronics maker LeTV has openly lashed out at Apple with a campaign involving an open letter to Apple, a two-hour speech criticising Apple, a video parody of Apple's '1984' ad and a cartoon image of Adolf Hitler wearing an Apple armband.
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