Matheson has been with Ogilvy since 2005 and was previously regional planning director for Asia-Pacific.
Smith has been with Ogilvy in Asia since 2000 and has held a number of management positions including head of business consulting services.
According to a statement, the appointments are part of the WPP agency’s plan to develop a broader set of strategic planning and consulting skills in response to a demand for more effective marketing.
Ogilvy also intends to build a consolidated strategy and planning resource for its senior clients and prospects.
On the promotions, Tim Isaac (pictured), chairman of Ogilvy & Mather Asia-Pacific, commented: “Paul and Jerry will be working closely together to bring business consulting services and planning together to place a greater emphasis on solving business problems in order to put effectiveness and creativity at the heart of our offer to clients.”
Smith has been with Ogilvy in Asia since 2000 and has held a number of management positions including head of business consulting services.
According to a statement, the appointments are part of the WPP agency’s plan to develop a broader set of strategic planning and consulting skills in response to a demand for more effective marketing.
Ogilvy also intends to build a consolidated strategy and planning resource for its senior clients and prospects.
On the promotions, Tim Isaac (pictured), chairman of Ogilvy & Mather Asia-Pacific, commented: “Paul and Jerry will be working closely together to bring business consulting services and planning together to place a greater emphasis on solving business problems in order to put effectiveness and creativity at the heart of our offer to clients.”
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