jerry smith

Jan 18, 2016

Brand consultancy OgilvyRed makes APAC debut

HONG KONG - Ogilvy & Mather has announced the Asia launch of OgilvyRed, the network’s consulting arm that brings together senior strategic specialists to work on marketing transformation for brands.

Nov 27, 2015

O&M Singapore appoints Chandra Barathi as head of technology

SINGAPORE - Chandra Barathi has been appointed as head of technology at Ogilvy & Mather Singapore, and vice president, technology for OgilvyOne Asia Pacific, effective immediately.

Oct 8, 2014

Sorting out the problematic from the programmatic: Webinar highlights

HONG KONG - The collision of technology and marketing led to a lively discussion about subjects including consumer acceptance of data-driven targeting and the role of agencies during a webinar hosted earlier today by Campaign Asia-Pacific in association with the Economist.

Mar 24, 2014

Driving goodwill turns users into evangelists

Companies like Uber are using social CRM to create enthusiasts for their products and services who will gladly spread the word.

Mar 14, 2013

Loyal customers deserve more: Jerry Smith

HONG KONG - Although marketers are embracing digital as a mainstream medium, there is still a gap between their approach and how customers are actually consuming paid, owned and earned media, according to Jerry Smith, regional president of OgilvyOne Asia.

Jul 26, 2010

OgilvyOne Asia names Jerry Smith as regional president

REGIONAL - OgilvyOne Asia-Pacific today announced the appointment of Ogilvy veteran Jerry Smith as its new regional president based in Hong Kong, effective immediately.

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