Bose says the goal was to drive the whole communications planning process, towards investment planning which he says is the next level. Says Bose, “The traditional media planner in this country just talks press, TV, radio surround. Unfortunately, no one has the background to be able to expand their horizon in terms of other media channels. That’s a process that we are adopting internally to be able to train the classical planners into a far more rounded 360 degree plan.” Bose says the brief they would ideally like to get from the client is not a media brief but rather a marketing problem. He adds, “Media will always be the bulk of the buy but the fact that we will be able to think media nuetral in every space of consumer contacts is the difference we can make.”
Mudra integrates all specialist units under Mudra Max
MUMBAI - Mudra Group has integrated all its 12 specialist units under the Mudra Max umbrella with effect from 5 May 2009.
Bose says the goal was to drive the whole communications planning process, towards investment planning which he says is the next level. Says Bose, “The traditional media planner in this country just talks press, TV, radio surround. Unfortunately, no one has the background to be able to expand their horizon in terms of other media channels. That’s a process that we are adopting internally to be able to train the classical planners into a far more rounded 360 degree plan.” Bose says the brief they would ideally like to get from the client is not a media brief but rather a marketing problem. He adds, “Media will always be the bulk of the buy but the fact that we will be able to think media nuetral in every space of consumer contacts is the difference we can make.”
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