Benjamin Li
Jan 7, 2011

Mediacompany Taiwan retains media for Taishin International Bank

TAIPEI - GroupM's Mediacompany Taiwan has confirmed they have retained the media duties for Taishin International Bank following a competitive pitch against Carat and ZenithOptimedia in November.

Mediacompany Taiwan retains Taishin International Bank's media account
Mediacompany Taiwan retains Taishin International Bank's media account

Mediacompany Taiwan has been working on Taishin Bank’s media account since 2005. The agency also survived a previous pitch called two years ago. 

Reported yesterday, BBDO Taiwan is believed to have won this client’s creative account.

According to industry insiders, Taishin is the second or third largest media spender in the financial category on the island, following China Trust. The bank has spent aggressively in media in the past two years and is likely to increase their spending even more next year.

Mediacompany Taiwan’s other key clients in the Taiwan market include Diageo, Audi and General Mills.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

Creative Minds: Yuchien Wang on the path from ...

The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.

3 hours ago

Spotify encourages investment in video with Wrapped ...

Advertisers that invested in video on Spotify saw a 59% increase in reach and a 33% incremental lift in conversion rates.

3 hours ago

Edelman staff cuts reflect an industry at a crossroads

PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required

3 hours ago

Publicis recruits Snoop Dogg to celebrate becoming ...

The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.