media pitch
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Zurich reviewing global media in winner-takes-all pitch
The insurance giant, currently working with a network of around 20 agencies, is consolidating its business into a single, global partner.
Why the buying exercise is flawed in a media pitch
Especially during the pandemic, trying to lock in a media-buying position in a state of so much uncertainty is bound to create distrust and disappointment.
'The odds are pretty rubbish, really': Starbucks' fresh take on the media pitch
Pitching takes up oodles of staff time, rarely offers much insight into what a real working relationship will look like and usually ends in disappointment. Have we been doing it wrong all along?
Changan PSA Automobile calls media pitch for Citroën DS model
CHINA - China joint-venture company Changan PSA Automobile has called a media pitch for the Citroën DS model, with OMG, Carat and ZenithOptimedia among the hopefuls, according to sources.
Mindshare tipped to secure US$250 million Pepsi China account
CHINA – After a four-month competitive pitch that started in December, Mindshare China has reportedly captured Pepsi China’s traditional media planning and buying for its beverage and food business, according to sources.
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