diageo
Does your brand have the soul to succeed?
After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more mechanical than ever, veteran CMO Siew Ting Foo challenges conventional wisdom with a powerful argument: the future belongs to brands that dare to be human.
Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo
Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.
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Unilever poaches Diageo head of media as its global media chief departs
Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.
CreativeX report finds brands waste millions on assets that are never used
Nearly all global campaign toolkits are never activated in local markets, according to the findings.
Rise 2024 conference: Marketing chiefs offer six lessons on the benefits of DEI
Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.
Diageo increases marketing investment despite ‘economic uncertainty’
Marketing spend rose to £3bn in 2023.
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