diageo
CreativeX report finds brands waste millions on assets that are never used
Nearly all global campaign toolkits are never activated in local markets, according to the findings.
Asia-Pacific Power List 2024: Ruchira Jaitly, Diageo
Making commensurate shifts in go-to-market strategies post pandemic, Jaitly has strengthened Diageo brands’ positioning, while ensuring gender equality and inclusion in advertising.
Rise 2024 conference: Marketing chiefs offer six lessons on the benefits of DEI
Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.
Diageo increases marketing investment despite ‘economic uncertainty’
Marketing spend rose to £3bn in 2023.
Asia-Pacific Power List 2023: Deepika Warrier, Diageo
Warrier is constantly working to make Diageo’s portfolio of global and Indian alcohol brands category leading in terms of progressive portrayal, inclusion and future consumer needs.
Diageo vows to keep marketing through 'challenging times'
Drinks behemoth tells investors that increased marketing spend has delivered strong growth.
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