Media announces AME Festival shortlist

The shortlist highlights the campaigns, brands and agencies that have launched the most effective initiatives throughout 2009. Names and nominees range across categories from ‘Best integrated marketing campaign’ to ‘Most effective use of eco / green marketing’.

Ogilvy & Mather, Lowe Asia, BBDO and JWT were this year’s top-nominated networks, appearing on the shortlist 30, 12, 11 and 8 times, respectively.

Work led out of Southeast Asia is also prominently featured, specifically Indian and Vietnamese campaigns collecting nominations. Thai and Filippino campaigns are also honoured.

"Vietnam and India have produced some very fresh work that also demonstrates the sophistication that follows other more sophisticated markets. We saw this a number of years ago coming out of Thailand," said John Zeigler, chairman and CEO Asia-Pacific of DDB Worldwide.

Most effective brands largely fell into the FMCG, telecommunications and finance categories. Unilever featured for its campaigns in Vietnam and in the wider region, led by agencies Lowe Vietnam, Ogilvy & Mather and independent agency BBH, which was named Media’s Agency of the Year in 2009.

Campaigns from Coca-Cola and Nestle are also a key contenders region-wide.

For the full list of shortlisted entries, click here.

For more information about the event, visit the Festival's website.