Staff Reporters
Mar 4, 2010

Media announces AME Festival shortlist

ASIA-PACIFIC - Campaigns led out of Southeast Asia and India have garnered acclaim for their effectiveness in 2009, according to the shortlist for the Asian Marketing Effectiveness (AME) Festival, taking place on 24 and 25 March in Shanghai.

Media announces AME Festival shortlist
The shortlist highlights the campaigns, brands and agencies that have launched the most effective initiatives throughout 2009. Names and nominees range across categories from ‘Best integrated marketing campaign’ to ‘Most effective use of eco / green marketing’.

Ogilvy & Mather, Lowe Asia, BBDO and JWT were this year’s top-nominated networks, appearing on the shortlist 30, 12, 11 and 8 times, respectively.

Work led out of Southeast Asia is also prominently featured, specifically Indian and Vietnamese campaigns collecting nominations. Thai and Filippino campaigns are also honoured.

"Vietnam and India have produced some very fresh work that also demonstrates the sophistication that follows other more sophisticated markets. We saw this a number of years ago coming out of Thailand," said John Zeigler, chairman and CEO Asia-Pacific of DDB Worldwide.

Most effective brands largely fell into the FMCG, telecommunications and finance categories. Unilever featured for its campaigns in Vietnam and in the wider region, led by agencies Lowe Vietnam, Ogilvy & Mather and independent agency BBH, which was named Media’s Agency of the Year in 2009.

Campaigns from Coca-Cola and Nestle are also a key contenders region-wide.

For the full list of shortlisted entries, click here.

For more information about the event, visit the Festival's website.

Source:
Campaign China

Related Articles

Just Published

8 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

8 hours ago

Women to Watch 2025 is now open for entries

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.

9 hours ago

Retail media in ANZ is maturing beyond performance ...

Mars United Commerce's annual report reveals that retail media brings powerful new capabilities that have led to a sophisticated, brand-building channel for advertisers.

9 hours ago

Droga5 names Tara Ford London CCO as global ...

During her time as CCO of Droga5 ANZ, Ford has led award-winning campaigns including for the Tuvaluan Government and Sydney Opera House's "Play It Safe”—which received the Cannes Lions Film Grand Prix in 2024.