Benjamin Li
Mar 10, 2010

MEC China hires Theresa Loo as new head of strategic planning

SHANGHAI - MEC China has appointed Theresa Loo (pictured) as head of strategic planning, analytics and insight, based in Shanghai and reporting to Dominic Ng, national MD of MEC.

Theresa Loo head of strategic planning MEC China
Theresa Loo head of strategic planning MEC China
Loo will develop MEC’s strategic planning, analytic and insight product across their three offices in China.

Loo has over 15 years' marketing experience spanning from 4A agencies to client side to research. Her last job was at Research International China where she worked on research projects for clients including Johnson & Johnson, Jahwa, Unilever and Accor.

She was previously marketing director for Bright Dairy in Shanghai and has worked in senior roles at Ogilvy & Mather and JWT.

Armed with a PhD in marketing, Loo also teaches courses in marketing communications at some of the top universities in Shanghai and the UK.

Michelle Ko, president of MEC China who recently joined from GroupM, said: “Theresa is a huge asset to our leadership team in China, with outstanding skills in client marketing communications and a wealth of experience in running research projects to unearth analytics and consumer insights. We’re thrilled to have her join us”.
Source:
Campaign China

Related Articles

Just Published

4 hours ago

The 12-minute window to CTV’s goldmine

The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.

4 hours ago

Digital surge powers APAC ad growth to $289 billion ...

The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

4 hours ago

Brain waves meet horsepower in Audi Vietnam campaign

Forget traditional test drives—Audi's new Q8 campaign is using neuroscience to find owners who share a genuine neural connection with the luxury brand's DNA.

4 hours ago

Move and win roundup: Week of December 9, 2024

Kraft Heinz, fFCB Shout, Dept, Moloco, Anker Innovation, and more in our weekly roundup of people moves and account wins.