Benjamin Li
Mar 10, 2010

MEC China hires Theresa Loo as new head of strategic planning

SHANGHAI - MEC China has appointed Theresa Loo (pictured) as head of strategic planning, analytics and insight, based in Shanghai and reporting to Dominic Ng, national MD of MEC.

Theresa Loo head of strategic planning MEC China
Theresa Loo head of strategic planning MEC China
Loo will develop MEC’s strategic planning, analytic and insight product across their three offices in China.

Loo has over 15 years' marketing experience spanning from 4A agencies to client side to research. Her last job was at Research International China where she worked on research projects for clients including Johnson & Johnson, Jahwa, Unilever and Accor.

She was previously marketing director for Bright Dairy in Shanghai and has worked in senior roles at Ogilvy & Mather and JWT.

Armed with a PhD in marketing, Loo also teaches courses in marketing communications at some of the top universities in Shanghai and the UK.

Michelle Ko, president of MEC China who recently joined from GroupM, said: “Theresa is a huge asset to our leadership team in China, with outstanding skills in client marketing communications and a wealth of experience in running research projects to unearth analytics and consumer insights. We’re thrilled to have her join us”.
Source:
Campaign China

Related Articles

Just Published

5 hours ago

40 Under 40 2024: Natalja Voronova, Goodyear

With only seven months to her name at an MNC, Voronova has already made strides with many of her practical solutions speedily coming to life.

6 hours ago

Vivendi shareholders approve historic four-way ...

Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.

6 hours ago

Adland reacts to Omnicom-IPG mega-merger

The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.