M&C Saatchi acquires Aussie media agency Bohemia

M&C Saatchi has acquired media agency Bohemia in Sydney, creating a full-service agency with both creative and media entities.

In a statement, Jaimes Leggett, group CEO, said that amid disruption, Bohemia gives the agency "the capability to marry content with context for more influential communications, driving creative probability through increased media precision".

Co-founded in 2011 by Brett Dawson and Chris Christofi, Bohemia describes itself as an agency built with data, strategy, media and creativity foundations, offering a "100 percent transparent" business model. Its clients include Aspen Australia, Best & Less, Caltex, Elanco, News.com.au, Open Colleges, Pandora, Steadfast, Ubank, Unicef and Unibet.

On the acquisition, Dawson, the agency's CEO, said: “As technology continues to disrupt the media operating system, creativity in all its forms will become even more influential in driving client growth. This partnership will allow us to shortcut and lead the transparency agenda."

Campaign Asia-Pacific has reached out to M&C Saatchi to ask whether similar integration is part of the larger plan for the network in other markets.