Emily Tan
Sep 6, 2012

Maxus and Mediacom take top spot in Recma Compitches 2011 SE Asia rankings

SOUTHEAST ASIA - Group M agencies Maxus and Mediacom are tied for top spot for Southeast Asia on Recma's recently published 2011 Compitches report, which ranks media companies in terms of competitiveness.

Maxus and Mediacom take top spot in Recma Compitches 2011 SE Asia rankings

The two media networks are followed in third place by Omnicom's OMD. 

Recma's Compitches reports aims to rank media agencies based on their level of competitiveness in pitches in 2011 and over the past there years. The report ranks pitches worth over US$2 million and identifies key pitches as worth over US$25 million. 

The report is based on a weighted country by country ranking and key international pitches are reported as "other pitches" if the involvement of local agencies are low. 

In Asia-Pacific, China receives a weighting of six; Australia and India are each weighted three, while Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Hong Kong, and Taiwan each weighted one. 

For the overall Asia-Pacific rankings, Omnicom's OMD tops the list, followed by Carat and GroupM's Maxus. 
 
In Greater China, Carat leads the rankings, followed by OMD and IPG Mediabrands' UM in second and third place respectively. 
 
Initiative, OMD and Zenith Optimedia jointly hold the top three spots for India and in Australia, Maxus and Mediacom are tied for top place, followed by Mindshare.
Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Purpose-led ads lead to sales uplift for two in ...

Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.

18 hours ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

19 hours ago

Veteran Australian broadcaster Alan Jones arrested ...

One of the country's most influential yet controversial media figures, Jones has been detained following an investigation into alleged offences spanning nearly two decades.

19 hours ago

40 Under 40 2024: Jacob Lin, Leap Strategy

A 29-year-old CEO, Lin is redefining digital marketing in China, blending purpose with profit to transform brand engagement with talent and consumers alike.