Trusting the creatives’ vision is essential to producing successful branded entertainment, according to Mattel’s chief franchise officer.
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With Vietnam grappling with an economic slowdown and clients reducing ad spends, Leo Burnett pursued a contrarian strategy that yielded strong results.
Google’s Head of Creative Works, Southeast Asia Joe Braithwaite demonstrates how Google’s AI powered suite of products can help rapidly launch a new brand, while addressing some of the questions and challenges surrounding the growth of generative AI.
Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.
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From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.
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