SINGAPORE - Martell has called a creative pitch in Singapore for its VSOP brand of cognac. The cognac manufacturers have invited three agencies, believed to be Leo Burnett, Tequila and incumbents Saatchi Lab, to participate.
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The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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EXCLUSIVE: The contract will run from 2025 to 2028, with an option for a one-year extension.
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