Rahul Sachitanand
Feb 8, 2021

Lunar new year tests China's luxury market

CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

2 hours ago

Allison Worldwide names Ray Day executive chair as ...

Vice chair Andy Hardie-Brown is also leaving his role for an advisory position.

2 hours ago

Ipsos confirms Kantar Media takeover talks

The deal could value Kantar’s TV ratings data business at $1.27 billion, according to a report.

9 hours ago

M&C Saatchi details global rebrand and strategy ...

Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.

13 hours ago

'Measurement is the new currency': OMG APAC's Tony ...

As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.