Opinions Advertising Marketing
Yikai Li
Aug 30, 2024

Love bites: Tapping into the short drama app opportunity

Short drama apps are thriving where Quibi failed—especially in Southeast Asia. Yikai Li, GM, Global Business at Nativex, shares strategies for advertisers to leverage this rising media format, featuring apps like ReelShort and DramaBox.

Photo: Getty Images.

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