Yikai Li

Love bites: Tapping into the short drama app opportunity
Aug 30, 2024
Yikai Li

Love bites: Tapping into the short drama app ...

Short drama apps are thriving where Quibi failed—especially in Southeast Asia. Yikai Li, GM, Global Business at Nativex, shares strategies for advertisers to leverage this rising media format, featuring apps like ReelShort and DramaBox.

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