PR News
David Blecken
Feb 24, 2011

Le Ann Maxima hires SPRG ahead of regional expansion

KUALA LUMPUR – Malaysian fashion brand Le Ann Maxima has appointed Strategic Public Relations Group (SPRG) for brand and corporate communications.

Le Ann Maxima hires SPRG ahead of regional expansion

The agency will support the ready-to-wear women's clothing brand in its preparations for a planned regional expansion drive.

Le Ann Maxima is owned by e-Maxim Fashion and has been in operation for 10 years. It is aimed predominantly at urban Asian women aged between 25 and 35.

The company currently operates nine boutiques in Malaysia, having just opened an outlet at 1 Mont Kiara, a prominent retail destination in the Klang Valley.

According to reports, it is looking to expand the franchise to Indonesia, Singapore and Thailand.

Source:
Copyright © Campaign Singapore

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds
Nov 11, 2024
Staff Reporters

Malaysia's FashionValet faces corruption probe ...

France moves to block Shein over sale of ‘childlike’ sex dolls
Nov 5, 2025
Minnie Wang

France moves to block Shein over sale of ‘childlike’...

Top 10 fashion brands in Southeast Asia 2025
Sep 29, 2025
Matthew Keegan

Top 10 fashion brands in Southeast Asia 2025

Why PR needs a serious rebranding exercise focused on metrics and measurement
Jun 29, 2022
Samantha Losey

Why PR needs a serious rebranding exercise focused ...

Just Published

Gemini 3 becomes the default model for AI Overviews
Jan 29, 2026
Joseph Arthur

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Google criticised after blocking measurement comparing YouTube and TV
Jan 29, 2026
Lucy Shelley

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Inside Campaign Connect Indonesia: what matters to Indonesian marketers
Jan 29, 2026
Staff Reporters

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Meta hits $200 billion revenue milestone on AI-powered ad surge
Jan 29, 2026
Staff Reporters

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.