strategic
Jul 10, 2014
SMG China secures priority access to Tencent behavioural data as part of MOU
SHANGHAI - Starcom MediaVest Group (SMG) China and Tencent have formed a strategic deal that will see the two companies working together on data-analysis and prioritised ad rollouts—marking the first time a media agency has partnered with a powerful mainland internet concern.
Dec 17, 2012
IPG Mediabrands Taiwan hires head of strategy in bid to turn agency hybrid
TAIWAN - IPG Mediabrands has hired Chris Chiou (pictured) as head of strategy, in line with its resolve to turn itself into a hybrid media agency.
Feb 24, 2011
Le Ann Maxima hires SPRG ahead of regional expansion
KUALA LUMPUR – Malaysian fashion brand Le Ann Maxima has appointed Strategic Public Relations Group (SPRG) for brand and corporate communications.
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