Lo, more commonly known as Ma Yan, will continue his secondary role as Northeast Asia executive creative director.
Lo said that the clients and agency should believe even more in developing a strong brand presence during recent down time. “Focusing on the quality and bringing value is the way to survive in the long term. There are ways around things even when the budget is low. We just have to work smarter,” Lo said on the challenges the agency and others are currently facing.
Lo joined the group in 1996.
The appointment follows the expansion of Tom Doctoroff’s duties to include Japan. Doctoroff said the promotion was a “natural progression” for the “voice of Chinese creativity”.
Lo said that the clients and agency should believe even more in developing a strong brand presence during recent down time. “Focusing on the quality and bringing value is the way to survive in the long term. There are ways around things even when the budget is low. We just have to work smarter,” Lo said on the challenges the agency and others are currently facing.
Lo joined the group in 1996.
The appointment follows the expansion of Tom Doctoroff’s duties to include Japan. Doctoroff said the promotion was a “natural progression” for the “voice of Chinese creativity”.
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