Joseph Tay joins Grey Group Singapore as creative director

An industry veteran, Tay boasts with over 15 years' experience including stints at Bates and JWT.

He will report to Ali Shabaz, Grey Group’s chief creative officer for Singapore, Indonesia and Thailand.

In the initial months, Tay will work on accounts such as Qatar Airways, Wildlife Reserves Singapore, Mitsubishi and Metro.

On the appointment, Subbaraju Alluri, CEO of Grey Group Singapore, said: “Joseph’s addition reinforces our commitment to creating famous work for our clients. He comes with tremendous experience across categories covering local, regional and global markets.”

Shabaz added: “Joseph’s skill, experience and maturity will help us raise the bar on our work across all our clients. His addition will make a big difference to our creative goals.”