Is the ad industry losing sight of its raison d’être by focusing too much on purpose and causes that are not relevant either to it or consumers, or should it double down on becoming a positive force for change when it comes to the planet’s future?
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More than just an avenue for creative expression, TikTok for Good Launchpad is helping brands forge closer and sometimes lucrative ties with communities on the platform.
China CMO Allen Cai expands on the importance of targeting younger consumers, innovating a global product in a local market, and the tricky balance between flavour and health.
The fun campaign by DDB Mudra intentionally doesn't add up, serving to promote the McSavers+ menu's value.
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There are many ways to support a co-worker who formally or casually comes out to you, and there’s no one-size-fits-all response, says IPG Mediabrands' Sheni Nedumaran.
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