Arthur Hagopian
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Apr 17, 2024
How businesses in China should balance prosperity ...
SPRG's Arthur Hagopian on the many benefits of ESG for Chinese businesses, and how they should adopt them.
Apr 4, 2024
Beyond the Great Wall: Navigating global expansion ...
Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG Beijing's strategy director.
Sep 19, 2014
Who controls the brand conversation?
An anthropologist's view of social-media attitudes in China and the ramifications for brands, with case study examples.
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