Interbrand promotes Thomas Chen to Shanghai MD

Chen (pictured) has over 13 years of FMCG marketing and branding experience and extensive international exposure, having worked in North America, Taiwan and nine years in China.

Chen first joined Interbrand in 2008, where he was responsible for overseeing the firm’s strategy practice throughout the greater China region, including Hong Kong and Taiwan. Having led key client engagements, bolstering both the profitability and client roster of Interbrand China, including Huawei, Legend Holding (which owns Lenovo), Wrigleys, Pepsi snacks, Bank of China, Vanke, he was named executive director in 2010.

Prior to Interbrand, Chen was head of the marketing department at several multinational companies, including vice president of Marketing at eLong Inc. (the subsidiary of Expedia in China), director of Marketing at Ting Hsin International for Master Kong, and category manager at SC Johnson for over eight years.

He reports to Stuart Green, CEO of Interbrand Asia Pacific and acting chairman of China.

“Thomas is a brand believer and practitioner,” said Green, “along with our China senior management team, he has been instrumental in contributing to the growth of Interbrand China.”

Interbrand has been active in China for 10 years, Katie Zhou who joined the company six months ago is heading its Beijing office as MD.

Meanwhile, Frank Chen, previously chairman and CEO for nearly 10 years, resigned last September and became a self-employed consultant.