interbrand
Best Global Brands 2023: Apple retains top spot while total brand growth slows significantly
Best Global Brands 2023: Apple retains top spot while total brand growth slows significantly.
Tata Consultancy Services most valuable Indian brand: Interbrand
Interbrand India has released its 2023 ‘Best Indian Brands Report'
Chinese brands face headwinds amid global growth ambitions
The total value of the top 50 brands in China increased by 15% in 2018.
Automotive brands fly the flag for Japan in Interbrand ranking
Toyota makes a decade as Japan's most valuable export, according to Interbrand's Best Global Brands ranking.
B2B brand transition proves tough for Canon and Panasonic: Interbrand
A global study by the branding specialist shows the hardware giants struggling, but Japanese carmakers give cause for optimism.
Wrigley uses celebrity cats and camels in summer campaign
Wrigley Hong Kong has launched a summer campaign for its Extra and Eclipse brands using its 'Sunbathing Camel' mascot, classic cartoon character Garfield and local celebrity cat Tsim Tung Brother Cream—as well as a new tin design and free Asia Miles—to generate consumer excitement.
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