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With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.
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Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
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With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
Presenting the first crop of our annual roundup of LNY advertising from 2025.
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