David Blecken
Feb 19, 2013

Indosat retains Dentsu for media duties

JAKARTA – Indosat, an Indonesian telecoms operator, is reported to have retained incumbent Dentsu Media Group as agency-of-record for its media account in the domestic market.

Indosat is a major mobile services provider in Indonesia
Indosat is a major mobile services provider in Indonesia

The move follows a competitive pitch that is understood to have also included Mindshare and Initiative among other international agencies. Dentsu has held the account since 2011.

Billings for the account are not yet known, but sources have indicated that the business was worth around US$40 million last year.

Representatives from Dentsu Media were not able to comment on the news.

Indosat has been operational since 1969. Mobile services are its principle business and it is understood to control a share of more than 20 per cent of that market.
 

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