Ignite Media Group comprises of online, out-of-home and print enterprises dedicated to promoting Macau as an entertainment destination in Asia. Its stable of 15 Macau brands include Macau.com and The Macau Guide and is present in Greater China and Hong Kong.
The new partnership targets Guangzhou, China where Delight has a circulation of 200,000. The city is of particular interest because it represents a stable and growing source of tourists to Macau which Ignite Media and Chine Telecom hope to tap.
Delight's higher income readership as well as door-to-door distribution represents an opportunity for targeted marketing campaigns which Ignite Media aims to leverage and attract new advertisers to the magazine.
“We believe Ignite Media Group’s presence in Guangzhou, Macau and Hong Kong will bring immediate dividends to Delight readers and to China Telecom,” says Peter Peng, publisherof Delight VIP Magazine.
“Our business activity in Macau and Hong Kong and our special focus on travelers from Guangzhou dovetails with the advertising needs of China Telecom and of Delight,” said Kevin McKenzie, director of Ignite Media Group.
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