Hatch launches to promote Hong Kong creative talent

The enterprise will be led by Michael Dorrian, a creative director and author, and Krisdean Law, who will serve as artist manager. It will initially represent a total of eight artists, including Benny Luk, Calvin Ho, Toby Yeung, Casper Chan, Johnny Cheuk, PikPik Zoo and Kate Barnett.

According to a statement, Hatch will represent the artists for commissions and collaborations across a range of sectors including advertising, editorial, fashion, music and branding.

In a statement, Dorrian described Hong Kong as “rich in creativity”, stating that the city should come to be recognised as “a world centre for art and design”.

Jonathan Cummings, managing director of Start Creative Hong Kong, added that Hatch would “help agencies, publishers and other companies across the region access this talent in an efficient and professional manner”.

The launch follows efforts by the Hong Kong Government to reposition the city as a ‘creative hub’ to rival Singapore. Earlier in the year, the Government established a body to promote the creative industries with reported funding of around US$38 million.

“We hope this will inspire a new generation of Hong Kong advertising and art students to invest time and patience into finessing their natural talent and passion to give them a strong competitive edge in their future careers,” said Thierry Halbroth, ECD at McCann Worldgroup and chairman of the interactive and direct committee of the association of accredited advertising agencies of Hong Kong.