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6 hours ago
StackAdapt launches integrated platform to connect ...
Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.
7 hours ago
Heineken trusts Korean football fans with keys to ...
An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
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8 hours ago
Woolley Marketing: How much transparency is too ...
Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.
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8 hours ago
Publicis Japan bolsters creative leadership with ...
EXCLUSIVE: Ryutaro Seki, formerly with Google, and Naho Manabe, a 20-year Hakuhodo veteran, join Publicis Groupe Japan as the agency strengthens its creative bench.