Hard Rock Café appoints Alpha 245 as AOR

Alpha 245 will develop a series of campaigns revolving around the theme 'See The Show', to help the establishment promote its resident bands as well as the current festive Hari Raya menu.

According to Terence Ooi, general manager of Alpha 245, the idea is not just about 'See The Show'. It’s about taking what is uniquely happening and ownable in the market and amplifying it in local campaigns. “’See The Show’ is Hard Rock Café’s way of celebrating the greatness of the establishment and showcasing life inside its four walls and all the amazing items they contain,” he said.

Different from Hard Rock Café’s previous campaigns, which focused on print, the creative work will be more integrated and digital. Social media, such as Facebook and YouTube, will also be used to engage with fans.

Hard Rock Café will expand to Malacca later this year, and Alpha 245 will also handle creative duties for the opening of that outlet.