Alpha245 rolls out re-branding campaign for Conwood

The  campaign aims to show Conwood as a provider of premium construction solutions that uses green technology and organic raw materials.

The 60-second TV commercial was inspired by children’s drawings of trees and seeks to convey Conwood’s brand act statement of ‘Innovating a beautiful planet’.

The voiceover says, “Ever notice that there are always trees in every kid’s drawing. We want to preserve that beautiful picture… forever.”

Alpha245 said the campaign sets Conwood apart from the rest of the players in the category that typically focus on selling functions through slapstick humour.

Thipayachand Hasdin, general manager at Alpha245, said, “In this rebranding campaign we want to highlight Conwood’s brand purpose and the soul of their organization via a more humane touch that gives the brand a more sustainable brand-building platform and more depth.”

This year marks the 10th anniversary of Conwood’s presence in Thailand. The environmental instability and concern on deforestation in this part of the world has seen a growing demand for green and sustainable wood-substitute product.

The wood-substitute market in Thailand has reported high growth, especially in Bangkok and the northern and northeastern regions, and is expected to expand by 15 to 20 per cent this year.