Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.
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Fuji TV chairman and president resign following reports of a sexual assault incident involving ex-TV star Masahiro Nakai, sparking an advertiser exodus and government backlash.
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Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?
For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.
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EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.
