Geopolitics will have an even bigger impact on business in 2024

In 2022 and 2023, companies that were unable to respond effectively to geopolitical events struggled to mitigate the resulting reputational damage, loss of revenue and, in extreme cases, security threats.

Indonesian demonstrators hold placards calling for the boycott of pro-Israel products and companies during a protest to show their solidarity with the Palestinian people in Yogyakarta on November 11, 2023. Thousands of civilians, both Palestinians and Israelis, have died since October 7, 2023, after Palestinian Hamas militants based in the Gaza Strip entered southern Israel in an unprecedented attack triggering a war declared by Israel on Hamas with retaliatory bombings on Gaza. (Photo by DEVI RAHMAN / AFP) (Photo by DEVI RAHMAN/AFP via Getty Images)

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