G2 appointed as activation agency for Shell project in Malaysia

G2 KL has a history with Shell Trading having worked on Shell Fuel Save and Shell Ferrari promotions in the past.

The agency will work closely with Shell Trading over the coming months, developing a framework to promote Shell fuels using through-the-line integration and experiential activation.

Shell works with the Formula One Ferrari team to develop the highest performance Shell fuels and gain the best reliability from Shell Helix Ultra racing lubricants for the Ferrari team. This is used to develop Shell’s fuels for road cars, to help power and protect motorists worldwide.

Kenny Loh, general manager for G2 KL, said: "I believe G2’s core strength lies in our seamlessly integrated marketing campaigns and a total understanding on how to maximize through-the-line activation programmes. This has now become a main brand building ingredient in the market. We’ve also been working with Shell Trading for many years and have thorough knowledge about their business and products”.