FusionBrand charged with re-branding of adsTV in Malaysia

FusionBrand, will carry out brand and communications audits as well as develop a comprehensive brand framework, strategy as well as the implementation and development of metrics for measurement.

On the revamp, Zailani Ismail, MD of adsTV, said: "adsTV made significant investment in a ground breaking product to help companies engage consumers, but we neglected our brand."

He added: "We're fixing that and we've chosen FusionBrand because of its thorough understanding of our business, our customers and their needs."