Fulford PR retains Barclays Singapore Open account

The PR firm is set to implement a campaign to raise awareness of the premier golf tournament with a prize purse of US$5 million.

“We have had a long time relationship with Fulford PR over the years and it was a natural choice to appoint them again as they deliver results,” said Chris Jordan, senior vice-president of golf at World Sport Group, who are the promoters for the Barclays Singapore Open.

Linda Fulford, managing director for Fulford PR added that she believed in bulilding long-term relationships and “golf is one of our core expertise”.

This is the fourth year that Barclays has sponsored the Singapore Open.

Last year’s tournament, won by India’s Jeev Milkha Singh, saw some of the biggest names in golf - Phil Mickelson, Padraig Harrington, Ernie Els, K J Choi and two-time Singapore Open champion Adam Scott - in competiton.

The Barclays Singapore Open appointment follows recent sports PR wins for Fulford, which clinched briefs for OCBC's cycling race, the World Netball Championships and the Aviva Singapore open badminton tournament, earlier in the year.