Beam Global Asia reappoints Fulford PR in Singapore

Beam Global Asia was previously known as Maxxium Singapore Fine Wines & Spirits and boasts a presence in Singapore, Malaysia, Thailand, Vietnam, Laos, Cambodia, Indonesia and the Philippines.

Singapore is the regional office for the Southeast Asia hub and the local office oversees sales, local brand-building and distribution of the company’s leading spirits and wine brands.

The Beam Global and Edrington portfolios offer international brands such as Courvoisier, Jim Beam, Sauza, Maker’s Mark, The Macallan, Highland Park, Laphroaig, Teacher’s and The Famous Grouse as well as established third-party brands such as Russian Standard vodka, Bols liqueurs, Midori and Wolf Blass wines.

Fulford PR will handle the ongoing business for The Macallan, Highland Park, Laphroaig, The Glenrothes and Courvoisier brands.

Alex Yong, sales and marketing director for Beam Global Asia said his company was “very happy indeed with the services provided by Fulford PR” which “continue to produce good results”.

Beam Global Spirits & Wine is the fourth largest premium spirits company in the world, with nine of the world's top 100 premium spirits in its portfolio and annual sales exceeding US$2.5 billion.