Staff Reporters
Aug 11, 2009

FourFourTwo launches weekly television programme on Malaysia's Astro

KUALA LUMPUR - Satellite platform Astro will tonight launch a 30-minute weekly football news and magazine programme based on magazine brand FourFourTwo.

FourFourTwo launches weekly television programme on Malaysia's Astro
Lee Choong Khay, head of Sports Business at Astro, said the launch fitted in with the TV platform’s aim to be the number one choice for sports content. “FourFourTwo is a weekly football programme that will provide viewers with the latest news, reviews and the best of football highlights. We believe that the programme will be relevant to football fans, considering that it coincides with the much anticipated English Premier League (EPL).”

FourFourTwo, which will appear on the Astro SuperSport channel, is anchored by sports presenter Jason Dasey, together with Mix-FM DJ, Jay Menon. Football fans can anticipate in-depth interviews with local and international football personalities plus in-house experts – including former Malaysia captain Shebby Singh, ex-Premier League midfielder and Kelantan coach Peter Butler, and former Australia international and Sabah player, Scott Ollerenshaw.

At the same time, Measat Publications has announced it will take over the production of FourFourTwo magazine for Malaysia and Singapore, effective from its September 2009 issue. The magazine and the TV programme will collaborate to bring football fans across the region the best football coverage from around the world. Measat also publishes FHM Malaysia, Top Gear Malaysia / Singapore and Men's Uno Malaysia.

FourFourTwo’s parent title in the UK  is published by Haymarket, publisher of Media.

Related Articles

Just Published

1 hour ago

Why B2B influencers are an essential spend for ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.

6 hours ago

Art Garfunkel delves into psoriasis patient ...

Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.

6 hours ago

Are Gen Zers just boomers in disguise? What ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

16 hours ago

Ad block party: Can Google’s AI shut the gate early?

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.