Advertising Marketing News
Simon Gwynn
Dec 14, 2017

Formula E aims for the cultural big league after appointing Iris to global account

Iris was appointed as global brand strategy and creative agency for TV, out of home and digital, following a competitive pitch.

The racing series kicked off its season in early December in Hong Kong.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Bonds taps Robert Irwin to show how wild comfort down under can really get

9 Bonds taps Robert Irwin to show how wild comfort down under can really get

Out-of-phone: What happens when creator content leaves the feed?

10 Out-of-phone: What happens when creator content leaves the feed?

Related Articles

Iris Worldwide hires global chief creative officer
Oct 10, 2024
Charlotte Rawlings

Iris Worldwide hires global chief creative officer

Iris shakes up global leadership with new appointments
Sep 13, 2024
Charlotte Rawlings

Iris shakes up global leadership with new appointments

Formula E charged up for more races in Asia
Nov 4, 2014
Byravee Iyer

Formula E charged up for more races in Asia

Iris Singapore switches MD, announces new Iris Inc. proposition
Jun 27, 2023
Staff Reporters

Iris Singapore switches MD, announces new Iris Inc. ...

Just Published

Old souls, smart tech—the consumer paradox brands can no longer ignore
1 hour ago
Noor Samra

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

Global ad spend surpasses $1 trillion, APAC to play key role
1 hour ago
Staff Reporters

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

The cookie stays crumbled: APAC experts weigh in on Google decision
1 hour ago
Nikita Mishra

The cookie stays crumbled: APAC experts weigh in on ...

After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.

As Bluesky grows, opportunities abound for pharma brands
6 hours ago
Jack O'Brien

As Bluesky grows, opportunities abound for pharma ...

The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.