racing
Formula 1 Shanghai: A watershed event for brand sponsors
With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.
Formula E aims for the cultural big league after appointing Iris to global account
Iris was appointed as global brand strategy and creative agency for TV, out of home and digital, following a competitive pitch.
Formula E charged up for more races in Asia
ASIA-PACIFIC - Motorsport’s inaugural electric-car race in Beijing in September drew more than 25 million viewers, of which 44 per cent were in Asia, prompting organisers to increase the number of races in the region next year.
Ali Bullock joins Infiniti as F1 integration manager
HONG KONG - Alastair (Ali) Bullock has joined Nissan-owned luxury car brand Infiniti as its F1 integration manager, a new role focused on advancing the relationship between the brand and the Infiniti Red Bull Racing team.
Mercedes-Benz leverages sponsorship in run up to Singapore F1
SINGAPORE – Mercedes-Benz is just one of the marketers leveraging its F1 sponsorship while the teams are in town for this week’s Singapore Formula One Grand Prix.
Tribal DDB tipped to win digital business for Hong Kong Jockey Club
HONG KONG – The Hong Kong Jockey Club (HKJC) is believed to have appointed Tribal DDB for a digital branding project to attract new clients.
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