Gavin Hadley
Apr 19, 2024

Formula 1 Shanghai: A watershed event for brand sponsors

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

Lando Norris of Great Britain and McLaren, Charles Leclerc of Monaco and Ferrari, Esteban Ocon of France and Alpine F1, Zhou Guanyu of China and Stake F1 Team Kick Sauber, Fernando Alonso of Spain and Aston Martin F1 Team and Nico Hulkenberg of Germany and Haas F1 attend the Drivers Press Conference during previews ahead of the F1 Grand Prix of China at Shanghai International Circuit on April 18, 2024 in Shanghai, China. (Photo by Lintao Zhang/Getty Images )

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

3 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

4 hours ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

5 hours ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

5 hours ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.