SHANGHAI – Former Publicis Beijing ECD Keat Soh has joined TBWA Shanghai as group creative director.
Soh (pictured) will report to Chien Hwang, the current executive creative director at TBWA Shanghai. Soh will oversee major accounts like McDonald’s and adidas in China.
“One of us will focus on Disruption, and the other will do his darndest to make sure nothing disrupts that," said Soh.
Soh joined Publicis Beijing in May 2009. His 15 year-long career started off from Singapore, than moved on to Australia, Hong Kong, India and Thailand.
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