Advertising Marketing Media PR News
Robert Sawatzky
Apr 28, 2023

Foodpanda's keys to better brand experience: Empathy, gamification and seamlessness

CAMPAIGN 360 PREVIEW: The food delivery app's head of quick commerce marketing, Judson Teo, explains how a wider scope of brand engagements are needed to supplement performance campaigns.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

1 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

GroupM axes global agency CEO roles in major centralisation push

2 GroupM axes global agency CEO roles in major centralisation push

Mission possible: Four steps to make marketing teams more effective

3 Mission possible: Four steps to make marketing teams more effective

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

4 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Stagwell to acquire ADK Global

5 Stagwell to acquire ADK Global

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

6 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

7 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

8 Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

Moves and wins roundup: Week of January 20, 2025

9 Moves and wins roundup: Week of January 20, 2025

Lunar New Year goodies: APAC's Year of the Snake campaigns

10 Lunar New Year goodies: APAC's Year of the Snake campaigns

Related Articles

Uber buys out Foodpanda in Taiwan for $950 million
May 15, 2024
Staff Reporters

Uber buys out Foodpanda in Taiwan for $950 million

40 Under 40 2023: Flavien Rousé, Foodpanda
Feb 6, 2024
Staff Reporters

40 Under 40 2023: Flavien Rousé, Foodpanda

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA
Jan 25, 2023
Shawn Lim

Grab, FairPrice, Foodpanda, Carousell: Inside the ...

Just Published

The advertising dilemma in a post-fact world
4 hours ago
Matthew Keegan

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

To snake or not to snake? Luxury brands face conundrum
4 hours ago
Yimin Wang

To snake or not to snake? Luxury brands face conundrum

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.

PHD secures $500 million media duties for Volkswagen Group China
5 hours ago
Rahat Kapur

PHD secures $500 million media duties for Volkswagen...

EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.

Moves and wins roundup: Week of January 27, 2025
6 hours ago
Staff Reporters

Moves and wins roundup: Week of January 27, 2025

Octopus Cards, GOVT, Myer, Wonder Works Digital, Archetype, FCB, and more in our weekly collection of people moves and account news.