Florence Oong joins GroupM to head up Media Masters

Oong succeeds Leela Nair, who recently became managing director of Mindshare Singapore. She replaced Peter Diemayr following his move to managing partner of client leadership at IBM growth markets.

Reporting to Toby Hayward, CEO GroupM Singapore, Oong’s key responsibilities include the nationally-recognised Media Masters training programme. - an initiative in conjunction with Singapore’s Workforce Development Agency (WDA).

Launched at the end of 2010, the programme’s first intake of students started in January 2011 and completed their six-month training on Friday 8 July.

The second intake is currently in training, and the selection process for the third batch of Media Masters students is also underway.

Oong has over 20 years of advertising and media research experience, working for ten years at international media agency network Omnicom Media Group as communication insights director for Asia Pacific. Prior to that Oong was executive director of media services at Nielsen.

She has developed and implemented several high quality research programmes across Asian markets, and is a passionate speaker, having presented in many private and industry conferences on consumers, youth, women, media and research.  She has also guest lectured at the Institute Advertising of Singapore, polytechnics and universities.