Olivia Parker
Mar 5, 2019

Exclusive Campaign study finds clients value agencies' creativity the highest

Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, finds new research presented at Campaign360 by Campaign and Kantar.

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

7 hours ago

WPP invests in Stability AI to drive brand storytelling

Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.

10 hours ago

Women to Watch 2024: Asma Humayun, Shiny Toy Guns

A powerful example of how creative talent, coupled with unwavering determination and a commitment to social justice, can transform lives and reshape societies.

11 hours ago

Mini-games become major league advertisers on WeChat

The mini-game advertising sector has seen robust year-on-year growth in China, with the best game developers leveraging data and differentiated approaches to stay ahead of the curve.

12 hours ago

Gender equality is everyone’s fight—so why is ...

The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.