Dyson shortlists three networks in global $500 million media review

Dyson has shortlisted Omnicom Media, WPP Media and Publicis Media as part of its global media review.

Campaign initially reported on the review in November last year and understands that it is a periodic review.

IPG Mediabrands, now Omnicom Media, is the incumbent on the account, having won it in 2021 in a review managed by Mediasense. 

Before IPG Mediabrands, WPP’s Mindshare held the account for eight years. 

COMvergence estimated the brand’s global spend to be US$502 million in 2025. 

As well as vacuum cleaners, the company also makes headphones, haircare devices and lights.

All three networks declined to comment and Dyson did not respond to a request for comment.